This is splash page work I did for my startup app 'chartMe' using the Unbounce platform. I kept the main body copy and design the same and only changed the banner headline, secondary headlines, and face photos. Conversion rates varied 3.5% (1.1% to 4.6%) among the three versions.
This was the lowest scoring page: only 1.16% converted. I thought for sure this would appeal to the male jocks who would be interested in tracking their personal metrics. Maybe we just weren't getting enough men to the page.
This was the second highest scoring page at 3.78%. The "How to Accomplish your Dreams" was one of our original ideas, but I think is perhaps a bit too esoteric and sounds too lofty and not real enough.
This was our highest scoring page at 4.62% conversions. I think this title conveys the practicality of tracking data in a no-nonsense way, and that increased the appeal over the more aggressive first version and too lofty second version.
